E-commerce
Three things decide what a store earns: how fast it renders, whether search finds the thing, and how few ways there are to fail at checkout.
Speed is not a technical vanity metric here; it is revenue, and it is measured on the devices and networks your customers actually have rather than on a developer's laptop. The usual damage is done by images shipped far larger than they render, by third-party tags for analytics and chat and ads that each add a blocking script, and by a product page that cannot show anything until an API answers. None of these are hard to fix. They are hard to notice, because everyone building the site has a fast machine and a warm cache.
Search is where catalogues quietly lose money. A shopper who types a synonym, a misspelling, or a model number and gets nothing does not refine their query — they leave. Good search tolerates typos, understands the words your customers use rather than the ones in your product data, and lets someone narrow by the attributes that actually distinguish your products. Filters that return zero results, or facets that were designed around how the warehouse is organised, are the same failure in a different place.
Checkout should be boring, and boring is harder than it sounds. Every additional field, every forced account creation, every payment method your market expects and you do not offer is a share of carts abandoned. The parts worth engineering carefully are the ones nobody sees: an order that is written exactly once even if the customer taps twice, stock that is reserved rather than merely checked, and a payment flow whose failure states are designed rather than discovered.
How we work
- Performance measured on a mid-range phone on a slow connection, because that is the customer, not the developer's laptop.
- Search tuned against real queries, including the misspelled and the synonymous. Zero-result searches are treated as bugs.
- Orders are idempotent and stock is reserved, so a double tap or a retried payment cannot produce two orders or oversell an item.
A storefront product page. The glaze swatches change the object and the price.
What this includes
Pick what you need and send it over.
Questions
- Should we use a platform or build custom?
- Start on a platform unless something about your catalogue, pricing or fulfilment genuinely does not fit one — and be strict about that test, because most businesses believe they are unusual and most are not. Headless is the middle road: keep the platform for orders, payments and stock, and build only the storefront, which is the part where being different actually matters.